Why is Heritage Tourism Important to the upcountry counties of Greeville, Pickens, Oconee, & Anderson?
-Fastest Growing Segment of the Tourism market (U.S. Department of Commerce/OTTI )
– #3 Top Tourism Activity in the USA – Shopping and Dining are #1 & #2 (U.S. Department of Commerce/OTTI Studies)
– $192.3 Billion Industry (The Cultural Traveler Market Research Study)
Heritage Traveler Profile Tend to be older (45 to 65) & well educated, More inclined to stay overnight & stay longer. More affluent, tend to spend more time & money on trips. Want to participate in cultural arts, history & heritage activities Want unique experience combining education, entertainment & authenticity.
Dean’s comment: It’s all about tapping into a big time revenue source!
Contact H.Dean Watson Promotions (venue creation, booking for Appalachian tourism)