WHO is the Heritage Tourism Traveler?

Dec - 15 2017 | By

Cultural/Heritage Traveler Profile:

-tend to be older (45 -65) & better educated

-Love Appalachian music & dance programing

-More inclined to stay overnight & stay longer

-More affluent & tend to spend more money on trips

-Want to participate in cultural arts, history, & heritage activities

-Desire a unique experience combining education, entertainment, & authenticity

-Household annual income $75,000+

-Spend $3,000+ per trip and 4.2 trips per year

-Trip decisions made 90 – 100 days in advance

Vintage old time folk dance



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