Cultural/Heritage Traveler Profile:
-tend to be older (45 -65) & better educated
-Love Appalachian music & dance programing
-More inclined to stay overnight & stay longer
-More affluent & tend to spend more money on trips
-Want to participate in cultural arts, history, & heritage activities
-Desire a unique experience combining education, entertainment, & authenticity
-Household annual income $75,000+
-Spend $3,000+ per trip and 4.2 trips per year
-Trip decisions made 90 – 100 days in advance
Why is Heritage Tourism Important to the upcountry counties of Greeville, Pickens, Oconee, & Anderson?
-Fastest Growing Segment of the Tourism market (U.S. Department of Commerce/OTTI )
– #3 Top Tourism Activity in the USA – Shopping and Dining are #1 & #2 (U.S. Department of Commerce/OTTI Studies)
– $192.3 Billion Industry (The Cultural Traveler Market Research Study)
Heritage Traveler Profile Tend to be older (45 to 65) & well educated, More inclined to stay overnight & stay longer. More affluent, tend to spend more time & money on trips. Want to participate in cultural arts, history & heritage activities Want unique experience combining education, entertainment & authenticity.
Dean’s comment: It’s all about tapping into a big time revenue source!
Contact H.Dean Watson Promotions (venue creation, booking for Appalachian tourism)