Why Heritage Tourism:

Apr - 28 2018 | no comments | By

WHO is the Heritage Tourism Traveler?

Dec - 15 2017 | no comments | By

Cultural/Heritage Traveler Profile:

-tend to be older (45 -65) & better educated

-Love Appalachian music & dance programing

-More inclined to stay overnight & stay longer

-More affluent & tend to spend more money on trips

-Want to participate in cultural arts, history, & heritage activities

-Desire a unique experience combining education, entertainment, & authenticity

-Household annual income $75,000+

-Spend $3,000+ per trip and 4.2 trips per year

-Trip decisions made 90 – 100 days in advance

Vintage old time folk dance



Why is Heritage Tourism Important to the upcountry counties of Greeville, Pickens, Oconee, & Anderson?

Dec - 11 2017 | no comments | By

-Fastest Growing Segment of the Tourism market (U.S. Department of Commerce/OTTI ) 


– #3 Top Tourism Activity in the USA – Shopping and Dining are #1 & #2 (U.S. Department of Commerce/OTTI Studies)


– $192.3 Billion Industry (The Cultural Traveler Market Research Study)
Heritage Traveler Profile Tend to be older (45 to 65) & well educated, More inclined to stay overnight & stay longer. More affluent, tend to spend more time & money on trips. Want to participate in cultural arts, history & heritage activities Want unique experience combining education, entertainment & authenticity.

Dean’s comment: It’s all about tapping into a big time revenue source!

Contact H.Dean Watson Promotions (venue creation, booking for Appalachian tourism)